I'm just doing all my research, of course, I know the music as a DJ, as a fan and the articles I read, but really went deep. I basically went to Rick Ross University yesterday. That's one of the cool parts of putting the music together is actually, saying I'm fucking with the journalists that feed it to the people. I know you're in LA and it's early and you must be on the promo blitz right now. And this one's no different, taking a lightning quick tangent into the all important five mic album review and The Source magazine. I love preparing for these interviews, but you really never know where they're going to jump to.

I myself, the night before, had just devoured Ross's latest book, The Perfect Day to Boss Up, which I'm telling you is honestly an amazing read, funny as hell, insightful and charming. And it's crazy to think it's been 15 years since his epic FADER cover, which is an excellent chronicling of life in the two very different Miamis, the glitzy South Beach and the gritty Carol City. We spoke on the eve of his 11th album release, Richer Than I've Ever Been. When you come from the hustler's background and by being in people's lives for so long, delivering quality music, combined with an outsized personality, a large dose of humor, warmth and charm, you just one day evolve into this people's champ.

But the thing I think that's made him a national treasure, or international actually for that matter, is close to that thing that Snoop does. He's written a New York Times best seller and his entrepreneurial instincts have launched countless successful business ventures. He's launched the stellar careers of Meek Mill and Wale, among others, with his Maybach Music Group. Be they glorious '70s soul-infused, or beats that just make you want to smash a window in. He's been one of the most respected MCs in the game since he came into it, part owing to a billion dollar voice, an ability to convey the most luxurious lifestyle with brilliant word play, and an impeccable ear for beats. And among them countless hip-hop bangers. Through sheer talent drive and ambition, he's dropped 10 albums, among them five Billboard number ones. But all of this is probably because in the 15 years since he exploded onto the scene with his debut single, 'Hustlin',' maybe one of the most iconic debut hits in the history of hip-hop, he's done the damn near impossible, pulling off the American dream. And actual Maybach music rapper and friend of mine, Wale messaged, 'I've got to watch this LOL.' I don't know if that was a vote of under confidence, I'm not sure. My wife chimed in with her version of Ross's signature tune starter, Maybach Music. Rob, a 40 something Metallica super fan, who owns the gym I go to, he gave his best Ross impression going, 'Ross.' Fucking love that guy. When I mentioned to people I was interviewing Rick Ross this week, I noticed their faces light up instantly.

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